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Bluetooth Low Energy,
Beacons & Retail White Paper

BLE should be perceived as an exciting new enabling technology with the ability to affect many aspects of the retail customer experience.

BLE is already present in hundreds of millions of devices and is projected to increase by 1 billion devices each year.

Beacons and Bluetooth applications are about to emerge in retail. This white paper explains Bluetooth Low Energy (BLE) and Beacon technology and the factors that will influence use and determine success. Retailers should keep a careful eye on this innovation as it can drive the opportunity for increased customer engagement.